Content marketing simplifies the overwhelming process of creating, distributing, and promoting new content to drive strategic conversations for every stage of the sales cycle. Plan, craft, and communicate messages to prospects and customers to spark relevant conversations that lead to conversions. Some of the content marketing technologies tools now are using artificial intelligence to customize an audience or user’s experience or behavior to make the process of sifting through lots of content simpler. It can help with the content creation process and improve the ways that make content engages with the targeted audience.
Take a glance at the agency marketer’s benefits of using content marketing technologies:
- Better insights into how content is performing ranked as the main benefit of using content marketing technologies by surveyed agency marketers with a rate of 77%.
- Better insights into audience behavior ranked as the second benefit of using content marketing technologies by surveyed agencies marketers at a rate of 61%.
- Improving the workflow comes at next as a benefit that agencies marketers derive from using content marketing technologies at a rate of 45%.
- Easier content repurposing also listed as a benefit gained from using content marketing technologies at a rate of 42%.
A Graph Shows Agency Marketers Benefits of Using Content Marketing Technologies, 2019.