Digital Marketing Statistics & Metrics

Better Insights Into How Content Marketing is Performing is the Main Benefit of Using Content Marketing Technologies by Agency Marketers With a Rate of 77%, 2019

Digital Marketing | Global

Content marketing simplifies the overwhelming process of creating, distributing, and promoting new content to drive strategic conversations for every stage of the sales cycle. Plan, craft, and communicate messages to prospects and customers to spark relevant conversations that lead to conversions. Some of the content marketing technologies tools now are using artificial intelligence to customize an audience or user’s experience or behavior to make the process of sifting through lots of content simpler. It can help with the content creation process and improve the ways that make content engages with the targeted audience.

Take a glance at the agency marketer’s benefits of using content marketing technologies:

  • Better insights into how content is performing ranked as the main benefit of using content marketing technologies by surveyed agency marketers with a rate of 77%.
  • Better insights into audience behavior ranked as the second benefit of using content marketing technologies by surveyed agencies marketers at a rate of 61%.
  • Improving the workflow comes at next as a benefit that agencies marketers derive from using content marketing technologies at a rate of 45%.
  • Easier content repurposing also listed as a benefit gained from using content marketing technologies at a rate of 42%.
Benefits of using marketing technologies by agency marketers 2019

A Graph Shows Agency Marketers Benefits of Using Content Marketing Technologies, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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