Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Photography is ranked as the first type of content marketing used with a rate of 50%, while info-graphics is ranked as the second used content type with a rate of 49%.

39% of surveyed marketers indicated that they are using white papers, then comes at next the industry insight features with a rate of 32%.

A Graph Shows The Content Marketing Approaches Used, 2018.