Digital Marketing Statistics & Metrics

50% of Organizations Admit That Content is a Business Asset, 2017 | CMI & ICC

Digital Marketing | Global

92% of marketers surveyed indicated that their organizations find out that content is a business asset. 50% of them have strongly agreed that the content is a business asset, while 42% agreed somehow.

On the other side, only 5% of surveyed marketers mentioned that their organizations don’t agree that content is a business asset or even supported.

The Content Marketing Usage From Organizations Point of View, 2017.

A Graph Shows The Organizations That View Content as a Business Asset, 2017.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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