Editorial planning calendars are used to define and control the process of creating content, from idea through writing and publication. An editorial calendar is a calendar that marketers use it to organize and categorize the content they plan to publish. This indicator shows the most time-consuming tasks for content strategists,
”Creating a content plan” is ranked as the first time-consuming task for content strategists with a rate of 37%, while ”Defining the ROI of a content campaign” ranked second with a rate of 25%. Then comes at next ”deciding what to write” task with a rate of 22%.