Digital Marketing Statistics & Metrics

Creating a Content Plan is the Most Time-Consuming Task for Content Strategists, 2018 | SEM Rush & CMI

Uncategorized | Global

Editorial planning calendars are used to define and control the process of creating content, from idea through writing and publication. An editorial calendar is a calendar that marketers use it to organize and categorize the content they plan to publish. This indicator shows the most time-consuming tasks for content strategists,

Creating a content plan” is ranked as the first time-consuming task for content strategists with a rate of 37%, while ”Defining the ROI of a content campaign” ranked second with a rate of 25%. Then comes at next ”deciding what to write” task with a rate of 22%.


The Most Time-Consuming Tasks For Content Strategists in 2018.

A Graph Shows The Most Tasks That Consume Time For Content Strategists.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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