Tag: Content Strategists

iOTA infotech Private Limited is a group of creative digital marketing enthusiasts working together in creating the whole comprehensive digital marketing strategies for your websites and for branding and identity, lead generation, lead nurturing, content development. At iota, they offer a completely new means to build your brand in this digital era. They believe to …

A content management system (CMS) manages the creation and modification of digital content. These systems typically support multiple users in a collaborative environment, allowing to perform document management with different styles of governance and workflows. Usually, the content is a website (or part of it) and the term commonly refers to web content management systems. …

Social media users are spending more and more time on social media platforms and more and more people join social media every day. Therefore, these platforms are becoming essential communication methods that businesses should be taking advantage of it. Therefore, the importance of content is increasingly acknowledged, this is because of its benefits which are …

Content plays an important role in post-purchase/current customer nurturing, a pillar of savvy brands’ marketing programs and a catalyst for improving the customer’s lifetime value to the business. Additionally, B2B marketers believe that content quality and content relevancy are the characteristics that drive audience engagement and differentiate their brands in crowded marketplaces. As a result, …

Content distribution is a term that’s often thrown around in marketing circles without specifics attached. It can mean many different things, so it’s important to have a handle on all the possibilities before adding it as a line item in the marketing budget. Paid content distribution is a great way for brands/organizations to quickly grow their audiences …

A content management strategy is a structured plan to create, publish, and govern the organization’s content and data. Those strategies are critical to organizational survival, as it underpins effective information management, which is vital to surviving and thriving in the digital age we’re living. This digital content strategy is much like any business plan, it is a goal-orientated process that assists …

A content strategist works to understand business goals and user needs, then helps plan, develop and deliver clear, relevant content that brings the two together. 33% of surveyed content strategists indicated that ”Developing the content pieces that resonate with the targeted audience” is the most challenging task for them, while 25% mentioned that ”Developing an ROI …

Editorial planning calendars are used to define and control the process of creating content, from idea through writing and publication. An editorial calendar is a calendar that marketers use it to organize and categorize the content they plan to publish. This indicator shows the most time-consuming tasks for content strategists, ”Creating a content plan” is ranked as the first time-consuming task for …