Digital Marketing Statistics & Metrics

Top Reasons That Drives Agency Content Marketers To Use Paid Methods to Distribute their Content in 2019

Digital Marketing | Global

Content distribution is a term that’s often thrown around in marketing circles without specifics attached. It can mean many different things, so it’s important to have a handle on all the possibilities before adding it as a line item in the marketing budget. Paid content distribution is a great way for brands/organizations to quickly grow their audiences and jumpstart engagement with their content. Content promotion or distribution is often the unsung hero of content marketing, and it is definitely one of the more overlooked aspects of this increasingly critical marketing tactics.

Take a glance at why agency content marketers are using paid methods in order to distribute their content, 2019:

  • Attracting new audiences is ranked as the most reason that surveyed marketers are using paid methods for distributing their content marketing with a rate of 84%.
  • Generating traffic when the organic search isn’t producing desired results is ranked as the second reason that makes agency marketers use paid content methods with a rate of 72%.
  • Reaching a niche audience come at next as a reason for agency content marketers to use a paid method in order to distribute their content with a rate of 51%.
  • Promoting foundational content also listed as a reason for agency content marketers to use paid methods with a rate of 46%.
why agency marketers are using paid methods to distribute content, 2019

A Graph Shows Why Agency Marketers Are Using Paid Methods To Distribute Their Content, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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