A content management strategy is a structured plan to create, publish, and govern the organization’s content and data. Those strategies are critical to organizational survival, as it underpins effective information management, which is vital to surviving and thriving in the digital age we’re living. This digital content strategy is much like any business plan, it is a goal-orientated process that assists with the overall marketing efforts.
Take a glance at the benefits of the strategic content management from North American content marketer’s point of view:
- 57% of surveyed content marketers reported that the strategic content management extended the reach of the content.
- 50% of surveyed content marketers reported that the strategic content management improved the ability to provide the right content to the right person at the right time.
- 48% mentioned that the strategic content management makes it is easier to repurpose and reuse content.
- 45% of surveyed content marketers said that the strategic content marketing management enhanced their customer experience due to the improved interactions.
A Graph Shows The Benefits of The Strategic Content Management, 2018.