Digital Marketing Statistics & Metrics

Extending The Content Reach is The Main Benefit of Using A Strategic Content Management With a Rate of 57%, 2018

Digital Marketing | North America

A content management strategy is a structured plan to create, publish, and govern the organization’s content and data. Those strategies are critical to organizational survival, as it underpins effective information management, which is vital to surviving and thriving in the digital age we’re living. This digital content strategy is much like any business plan, it is a goal-orientated process that assists with the overall marketing efforts.

Take a glance at the benefits of the strategic content management from North American content marketer’s point of view:

  • 57% of surveyed content marketers reported that the strategic content management extended the reach of the content.
  • 50% of surveyed content marketers reported that the strategic content management improved the ability to provide the right content to the right person at the right time.
  • 48% mentioned that the strategic content management makes it is easier to repurpose and reuse content.
  • 45% of surveyed content marketers said that the strategic content marketing management enhanced their customer experience due to the improved interactions.
Strategic Content Management Benefits, 2018

A Graph Shows The Benefits of The Strategic Content Management, 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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