International cross-border shopping introduces the potential for a plenty of additional variables which may motivate or hinder an individual to cross-border shop. In addition to differential sales and use tax rates between countries, some other variables, which may affect one’s motivation to cross-border shop, include foreign currency exchange rates, duties, tariffs, and goods restrictions, availability and or quality of goods and services or specific brands are the main motivation for online consumers to make a cross-border purchase.

Take a glance at the top barriers of online consumers cross-border shopping:

• Delivery shipping costs ranked as the first cross-border shopping for online consumers at a rate of 25%.
• Delivery time is not fast enough is ranked as the second barrier for cross-border shoppers at a rate of 24%.
• Concern that they may not receive the item comes at next with a rate of 24%.

A Graph Shows The Top Barriers of Cross-Border Shopping, 2018.