Digital Marketing Statistics & Metrics

65% of Organizations Consider Data Analysis as a Great Factor to Improve Customer Experience in USA, 2018 | Adobe & Econsultancy

Consumer Behavior | USA

Presenting a magnificent customer experience is one of the top priorities for companies. Organizations in the USA revealed that improving data analysis capabilities to understand the customer experience requirements is an important factor in 2018 rated by 65%, compared to the factor of optimizing internal collaboration between creative and marketing teams that ranked as the second factor by 52%.

On another side, optimizing creative workflows to facilitate the rapid creation and deployment of content across multiple platforms is rated by 51% as an important factor for delivering a great customer experience.

Important Factors For Delivering Great Customer Experience, 2018

A Graph Shows The Most Important Factors to Improve Customer Experience in 2018.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.

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