Most of Back to School Online Purchases in US Are Made Via Desktops & Laptops

Digital Marketing Statistics & Metrics

Desktops/Laptops Dominate all Back to School Online Purchases in US, 2017 | Deloitte

| USA

More than half of back to school shoppers residents in the US (57%) make most of their back to school (B2S) purchases 2017 via desktop or laptop devices, which used for accessing retailer’s websites with a rate of 76%, get price information with 64% and then make a purchase with 60%.

Mobiles ranked at the next used devices to make B2S purchases with a rate of 49% of all B2S shoppers in the US. The key uses of mobiles are to collect discounts, coupons, sale, etc. and get price information with a rate of 61% for both of them. Making a purchase via a mobile device grabbed only 45% of mobile usage in terms of B2S shopping.

Deloitte

Deloitte

Deloitte is one of the "Big Four" accounting organizations and the largest professional services network in the world by revenue and number of professionals. It's a multinational professional services network. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and their related entities. DTTL also referred to as “Deloitte Global” and each of its member firms are legally separate and independent entities. Deloitte's firms around the world help clients become leaders wherever they choose to compete.
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