76% of Organizations Are Using E-Mail Marketing to Manage Their Content Marketing Efforts, 2017 | CMI & ICC
Digital Marketing | Global
Email marketing technology ranked as the first content marketing techniques used to manage the content marketing efforts with a rate of 76%, while 42% are using marketing automation software.
The content management system (CMS) comes next with a rate of 57% as the second used technology in managing the content marketing goals, compared to the content collaboration/workflow software that comes with 44% as a used technology by organizations to achieve their content marketing objectives.
A Graph Shows the Digital Content Marketing Technologies Used to Manage Content Marketing Efforts.
Content Marketing Institute (CMI)
Marketing and Advertising
Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
