Digital Marketing Statistics & Metrics

67% of Europe & North America Organizations Are Planning to Increase Their Digital Marketing Spending in 2018 | Econsultancy & Adobe

Digital Marketing | Asia Pacific

One of the difficulties in providing a general budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing and even sales-related expenses, others would categorize some of those expenses separately as a part of their total budget.

Take a glance at the digital marketing spending in 2018:

67% of surveyed marketers in North America & Europe mentioned that their organizations are planning to increase their digital marketing spending in 2018, while 28% of digital marketers in North America & Asia Pacific reported that their organizations are planning to keep their digital marketing spending in 2018 the same. Then comes at next only 6% of digital marketers in North America & Europe indicated that their organizations are planning to decrease their digital marketing spending in 2018.

Digital Marketing Spending Regional Comparison in 2018.

A Graph Shows a Regional Comparison of The Digital Marketing Spending in 2018.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.


Subscribe for our newsletter!