29% of North American Marketers Are Making Their Experience Valuable as Possible to Improve The Customer Experience | Adobe & Enconsultancy
Consumer Behavior | Asia Pacific
Customer experience is an integral part of customer relationship management (CRM), it is important because a customer who has a positive experience with a business is more likely to become a repeat and loyal customer.
29% of surveyed marketers in North America indicated that making their experience as valuable as possible is the first important factor in improving the customer experience journey, while Europe & Asia Pacific surveyed marketers reported that making their experience as personalized and relevant as possible is the second important factor with a rate of 21% for a better customer experience.
A Graph Shows The Factors of Improving The Customer Experience, 2018.
Adobe Inc.
Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.
