Digital Marketing Statistics & Metrics

What Brands Struggles The Most With Marketing Influencers, 2019

Digital Marketing | Europe

Trusted influencers could lead consumers to accept suggestions and make purchases in the state of e-commerce. Therefore, identification of trusted influencers and effective influencer campaigns has become a popular marketing topic for brands nowadays.
There is still no industry standard for influencer fees, and whilst guidelines and averages can prove a good starting point for negotiations or campaign planning, actual prices observed can be signed with regards to those previous campaigns estimates.

Sales and impressions that can be measured via engagements are the most prominent metrics that brands are looking at it when it comes to measuring success. However, to fully account for the value of influencer marketing, content and its appeal/effectiveness, when deployed via the brands own channels such as social media accounts, email collateral and paid social.

Take a glance at what brands struggle the most with influencer marketing, 2019:

  • 29% of surveyed brands reported that their main challenge with influencer marketing is the negotiation processes.
  • 26% of surveyed brands mentioned that “finding new influencers” is ranked as the second top struggle that they experience the most when it comes to influencer marketing activities.
  • 25% of surveyed brands indicated that justifying the budget to the senior management is ranked as one of their influencer marketing struggles.
  • 11% only of surveyed brands said that the creative direction is one of their influencer marketing struggles that they face.
Influencer marketing Struggles 2019

A Graph Shows What Brands Struggles With Influencer Marketing The Most, 2019.


About ZINE; the influencer marketing Agency:

ZINE is the premier influencer marketing platform that uses advanced analytics to connect brands with influencers. Its transparent and data-driven approach to influencer marketing enables marketers and PRs to produce maximum ROI, while its cutting edge technology eliminates the manual labor of campaigns, yet preserves your personal influencer relationships.ZINE also creates free tools for influencers to showcase their personal brand, analyze their following and promote their services to digital marketers, agencies and PRs.The ZINE Media Kit is the first fully digital and continuously updated media kit in the market and allows influencers to quickly and effectively introduce themselves to potential partners.

Split Reef Scope of Services:

Tailored solutions for brands:

  • Source
    • Contact 200k+ global influencers
    • Audience demographics across all social channels
    • Reach insights - actual Instagram reach and impressions
    • Integrated automatic payments
  • Manage
    • My influencers
    • Proposals
    • Campaign manager
    • Content approval
  • Analyze
    • Live campaign reporting
    • Post-performance analysis
    • Influencer success evaluation
    • Pdf report
  • Training & Support
    • Looking for niche influencers?
    • Need help with your campaign brief?
    • Not sure how to budget your campaign?

Tailored solutions for influencers

  • Authenticated media kits with Instagram insights :
    • Supports Instagram insights and stories
    • Private link to share with brands
    • Your media kit will be visible to brands on a zine
    • 100% free!
  • Understand your audience
    • Follower growth across channels
    • Engagement analysis
    • Audience engagement
    • Track media kit views
  • The most valuable inbox yet
    • Get the product, paid & event collaborations
    • Speak directly to brands and build relationships
    • Integrates with your email
    • Mobile optimized for easy communication on the go
  • The zine brand catalog
    • Browse brand profiles and campaigns
    • Apply to collaborate with a single click
    • Discover new brands

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