Trusted influencers could lead consumers to accept suggestions and make purchases in the state of e-commerce. Therefore, identification of trusted influencers and effective influencer campaigns has become a popular marketing topic for brands nowadays.
There is still no industry standard for influencer fees, and whilst guidelines and averages can prove a good starting point for negotiations or campaign planning, actual prices observed can be signed with regards to those previous campaigns estimates.
Sales and impressions that can be measured via engagements are the most prominent metrics that brands are looking at it when it comes to measuring success. However, to fully account for the value of influencer marketing, content and its appeal/effectiveness, when deployed via the brands own channels such as social media accounts, email collateral and paid social.