Digital Marketing Statistics & Metrics

Internet Users in the Americas Increased by 8% to Reach 718 Million in Jan. 2017 | We Are Social

Uncategorized | North America

The total population in the Americas overcame the threshold of 1 billion accounting a total of 1,006 million during January 2017. Internet users increased by 53 million and a rate of 8% year-on-year. Active social media users also increased by 88 million to reach 599 million with 60% penetration rate. It worth to be mentioned that the US alone contributed 22 million (25%) of the 88 million new social media users across the region in the past year. The same happened also in the number of active mobile social users which increased also by a rate of 22%.

In contrast, mobile subscriptions in the Americas slipped down by a rate of 3% and 3 million since January 2016 most likely because people have been consolidating multiple subscriptions.

Internet Users in the Americas Reached 718 M in 2017 | We Are Social

A Graph Shows the Main Internet, Mobile and Social Media Indicators for the Americas Region During Jan. 2017

We Are Social

We Are Social. They are a global agency. They deliver world-class creative ideas with forward-thinking brands. We Are Social belief in people, not platforms and the power of social insight to drive business value. They call this social thinking. With an international team of over 700 and offices in New York, Madrid, London, Paris, Milan, Munich, Berlin, Dubai, Singapore, Hong Kong, Shanghai, Beijing and Sydney their mission is to put social thinking at the center of marketing. We Are Social work with clients including Adidas, Netflix, Google, HSBC, Renault and Audi on global, regional and local projects.
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