Digital Marketing Statistics & Metrics

47% of Internet Users Globally Have Posted a Review of a Product, Company or Service in 2017 | GlobalWebIndex

Consumer Behavior | Global

A survey conducted by GlobalWebIndex on over 350,000 internet users from 20 countries during the third quarter of 2017 revealed that a total of 47% of them have posted an online review of a product, company or service during the month that previous the survey.

Indian, Indonesian and Vietnamese internet users were more likely to post an online review than other nationalities with rates of 61%, 60%, and 57%, respectively. Internet users also who aged 25-34 years old were more likely to do so than other age categories. Males also were more than females in posting reviews (50% vs. 44%).

Internet users who are more likely to post reviews in 2017 By Country

A Graph Shows the Percentage of Internet Users Who Are More Likely to Post Reviews, 2017.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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