Irish consumers have enthusiastically embraced online shopping and are increasingly aware. Far from reducing their consumer rights, buying items online actually increases the rights that are available to them. There are still those of consumers who prefer face-to-face sales where delivery of the item may be necessary or more convenient. But what rights can they rely on in this instance when either the delivery service or the goods supplied are not to their satisfaction. Retailers in Ireland also score highly in the rankings, coming in second place for trust in environmental claims and in believing that consumer and product safety legislation should be enforced. Retailers with an online presence without up-to-date websites will likely see consumers looking elsewhere.