The Most Targeting Tactics Used on Display Advertising & YouTube, 2016

Digital Marketing Statistics & Metrics

Keywords & Interests Are the Most Targeting Tactics Used on YouTube, 2016 | Brite Content

Digital Marketing | Global

In terms of digital video marketing, marketers rely basically on keywords (73%), interests (67%) and geographic/demographic (64%) features as their top used targeting tactics on YouTube.

Data were driven fromĀ 78 marketing thought leaders from start-ups to Fortune 500.

Brite Content

Brite Content is empowering marketers to scale YouTube campaigns with an automation platform designed from the ground up for performance marketers with the visibility, control and intelligence needed to scale and optimize performance. Leading brands in video games, media, agencies, financial services, technology and education use Brite to target, automate and optimize YouTube marketing campaigns.
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