Digital Marketing Statistics & Metrics

Social Media Publishing/analytics is The Most Used Technology by B2C Marketers in Managing Their Content Marketing Efforts With a Rate of 85% in 2019

Digital Marketing | Global

Content marketing is a powerful marketing tactic in the digital, fast moving, information-driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually.
Most customers are tuned in and connected to the digital world all day because they are able to access the internet using their computers, laptops and mobile phones. Consumption of content online is becoming a common habit among online users.

Take a glance at the most used technologies by B2C marketers in managing their content marketing efforts in 2019:

  • Social media publishing / Analytics is ranked as the most used technology by B2C marketers in managing their content marketing efforts with a rate of 85%.
  • Email marketing software is ranked as the second most used technology that assists in managing content marketing efforts with a rate of 77%.
  • Analytics tools come at next as a used technology in managing content marketing efforts with a rate of 71%.
  • Content Creation/optimization is listed as a used technology with a rate of by B2C marketers with a rate of 55%.
The Technologies Used By B2C Marketers To Assist in Content Marketing Efforts, 2019.

A Graph Shows The Technologies Used By B2C Marketers in Managing their Content Marketing Efforts, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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