The Top Challenge in Digital Video Marketing, 2016 | Brite Content

Digital Marketing Statistics & Metrics

Measuring ROI is the Top Challenge in Digital Video Marketing, 2016 | Brite Content

Digital Marketing | Global

When marketers surveyed about the main challenges holding them back in digital video marketing, most of them referred to the difficulty of measuring ROI (44%), limitation of in-house experts (43%) and the shortage of workers (37%) and budget (34%) as their top challenges.

Data were driven from 78 marketing thought leaders from start-ups to Fortune 500 enterprises.

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Brite Content is empowering marketers to scale YouTube campaigns with an automation platform designed from the ground up for performance marketers with the visibility, control and intelligence needed to scale and optimize performance. Leading brands in video games, media, agencies, financial services, technology and education use Brite to target, automate and optimize YouTube marketing campaigns.
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