Millennials’ buying power looks set to surpass that of all generations before them, and retailers will need to work hard to meet their demands, they’re influencing trends and redefining buying habits. Millennials use mobile for everything from social media and chat, to online research and purchasing. This behavior makes it essential for brands and retailers to be accessible on mobile and offer a consistent, user-friendly experience. The millennials constitute now a large population, and their purchasing power is making them an attractive target for many consumer industries. Therefore, the millennials have become an impressive group to be studied since they have different behaviors compared to other generations.
Take a glance at the millennials digital buyers’ attitudes, 2019: