The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform.
- Google Play offers the cheapest CPI ever, that does not exceed $0.50.
- CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17).
- Amazon comes in the middle level with costs range from low to high, but it exceeds the $1 only in South Africa.
A Graph Shows the Mobile Game App CPI of Google Play, iOS & Amazon in the Middle East & Africa, September 2017