Digital Marketing Statistics & Metrics

Google Play Offers the Cheapest Cost Per Install (CPI) for Mobile Game Apps in The Middle East & Africa, Sep. 2017 | eMarketer

Uncategorized | Africa

The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform.

  • Google Play offers the cheapest CPI ever, that does not exceed $0.50.
  • CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17).
  • Amazon comes in the middle level with costs range from low to high, but it exceeds the $1 only in South Africa.
Mobile Game App CPI by Platform and Country September 2017

A Graph Shows the Mobile Game App CPI of Google Play, iOS & Amazon in the Middle East & Africa, September 2017


eMarketer is a market research company that provides insights and trends related to digital marketing, media and commerce. eMarketer, founded in 1996, is located in New York, NY. eMarketer is the industry's leading research firm, providing data, insights and perspectives for marketing in a digital world helping marketers to answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them.


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