What has the power to transform business? Data collaboration when executed in a way that preserves privacy and enhances customer experiences at scale. We can’t deny the role that data collaboration will have to play in 2023 marketing successes as the industry navigates economic uncertainty, ever-evolving customer expectations, and new privacy legislation. Let’s discuss further …

We can’t deny that 2022 was a truly big year for digital advertising thanks to increased investments in connected TV, eCommerce ads, and investments in video, as well as the growing use of programmatic channels. A lot has happened in 2022, so in this report, we will see how things turned out and what some …

We all have seen the impact of COVID-19 on almost every industry; it also has an impact on the US economy, as it can be hard to imagine retail going back to normal one day. Putting aside the many brick and mortar retailers watching foot traffic and sales drop to almost zero, the most extreme …

2020 is the year that has made us all impressed! Changes are happening to all industries. However, in this report an important and significant industry will be talked about, as The Future of Retail 2020 Report covers what is expected for US retail and eCommerce markets in 2020; not only that but also highlights the …

Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. People are unlikely to be away from their smartphone devices for more than half an hour, and they check them constantly again. If there’s anything that better illustrates the increasing popularity of mobile devices, it’s that …

The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform. Google Play offers the cheapest CPI ever, that does not exceed $0.50. CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17). Amazon comes in the middle level with costs range …