We all have seen the impact of COVID-19 on almost every industry; it also has an impact on the US economy, as it can be hard to imagine retail going back to normal one day.
Putting aside the many brick and mortar retailers watching foot traffic and sales drop to almost zero, the most extreme shift in consumer behavior is currently happening in grocery eCommerce, possibly, this shift will have one of the longest consequences.
Keep on reading to figure out the online grocery shopping statistics in the US.
Talking about Spending, it was mostly consonant in the first three quarters of the year, however, afterward, it saw an expected surge in Q4. But coming out of Q4, eCommerce spending patterns never dropped back to where they were before. Alternatively, they locked in most of the Q4 gains and set a higher, and new baseline for the coming year.
Based on the eMarketer recent eCommerce forecast, which is earlier to coronavirus, it was expected that US food and beverage eCommerce sales to grow 23.4% to $32.22 billion this year, along with the segment accounting for just 3.2% of complete retail sales.
As shown in the chart, the top 5 sales share in the US by product category are:
The chart below shows the US internet users’ grocery shopping behaviors
NetElixir reported that online food sales grew 183% on March 1 and 25, vs. the same period last year. In addition to a poll that was made by CivicScience of US adults and their digital grocery shopping habits, the percentage of people who said they increased their online grocery shopping increased from 11% to 37% from March 1 to 22.
It is predictable that this consumer behavior will continue even if COVID-19 no longer exists because eCommerce habits tend to appear through phases of extreme activity, and when those habits already have energy, they become stickier.
Grocery eCommerce is now having a similar moment. Millions of first-time online grocery buyers are materializing, and millions of occasional buyers are now doing so on a weekly basis, vs. over many weeks or months.