Digital Marketing Statistics & Metrics

Retailers Are Investing More in Mobile Marketing to Drive Online Sales Growth With a Rate of 93% | RetailMeNot

E-Commerce & Retail | Global

Mobile marketing utilizes multiple distribution channels to promote products and services via mobile devices, such as tablets and smartphones. Both marketers and consumers begin their web services on mobile. Digital marketers, in particular, are excited to run mobile campaigns because they know that mobile users are motivated buyers. Retailers investing more in mobile marketing to drive sales growth to various channels.

Take a glance at the channels that retailers are investing in mobile marketing to raise its sales growth:

  • 93% of surveyed retailers mentioned that they are investing in mobile marketing for online sales growth.
  • 72% of retailers reported that they are using mobile marketing to drive in-store sales.
  • 82% indicated that they are implementing mobile marketing strategies to raise their mobile app sales.
The Channels That Retailers Invest in Mobile Marketing to Increase its Sales Revenue.

                        A Graph Shows The Channels That Retailers Invest in Mobile Marketing to Increase its Sales Revenue.

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