Digital Marketing Statistics & Metrics

Retailers Are Investing More in Mobile Marketing to Drive Online Sales Growth With a Rate of 93% | RetailMeNot

E-Commerce & Retail | Global

Mobile marketing utilizes multiple distribution channels to promote products and services via mobile devices, such as tablets and smartphones. Both marketers and consumers begin their web services on mobile. Digital marketers, in particular, are excited to run mobile campaigns because they know that mobile users are motivated buyers. Retailers investing more in mobile marketing to drive sales growth to various channels.

Take a glance at the channels that retailers are investing in mobile marketing to raise its sales growth:

  • 93% of surveyed retailers mentioned that they are investing in mobile marketing for online sales growth.
  • 72% of retailers reported that they are using mobile marketing to drive in-store sales.
  • 82% indicated that they are implementing mobile marketing strategies to raise their mobile app sales.
The Channels That Retailers Invest in Mobile Marketing to Increase its Sales Revenue.

                        A Graph Shows The Channels That Retailers Invest in Mobile Marketing to Increase its Sales Revenue.

RetailMeNot Inc.

Founded in 2009, RetailMeNot is the ultimate destination for saving money when shopping. It's a leading savings destination that influences purchase decisions through the power of savings. With thousands of coupons, deals, cash back offers and discount gift cards, it’s easy for people, use RetailMeNot, to save at all their favorite stores and restaurants. The company drives growth for more than 70,000 brands internationally.RetailMeNot delivers innovative promotional media solutions including mobile coupons & codes, cash back offers, discount gift cards and browser extensions, to help its brand partners achieve their goals.
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