Digital Marketing Statistics & Metrics

Email Campaigns Is the Most Used Content Marketing Method by Agencies Marketers to Nurture Audience, 2019 | CMI

Digital Marketing | Global

Lead nurturing is one of the most important marketing strategies because it helps in converting the inbound traffic into real sales. Basically, lead nurturing is supposed to guide potential customers through the sales process while developing strong relationships at the same time. Implementing and maintaining great relationships are the keys of buyers. Lead nurturing supports marketers to be present on the channels where their buyers are present, engage them and increase the chance that they will start a relationship with business.

Take a glance at the content marketing methods that agencies marketers are using in order to nurture their audience, 2019:

  • Email campaigns are ranked as the most used content marketing method by surveyed agency marketers to nurture their audience at a rate of 77%.
  • Educational content is ranked as the second most used content marketing method by agency marketers in order to nurture their leads at a rate of 74%.
  • Clear calls-to-action for next steps comes at next as a content marketing method that used for nurturing audience by agency marketers at a rate of 63%.
  • Storytelling that relates to the audience also listed as a content marketing nurturing method by surveyed agencies marketers at a rate of 60%.
Content Marketing Methods That Agencies Marketers Use To Nurture Their Audience in 2019

A Graph Shows The Marketing Methods That Agencies Marketers Use in Order to Nurture Their Audience, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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