Lead nurturing is one of the most important marketing strategies because it helps in converting the inbound traffic into real sales. Basically, lead nurturing is supposed to guide potential customers through the sales process while developing strong relationships at the same time. Implementing and maintaining great relationships are the keys of buyers. Lead nurturing supports marketers to be present on the channels where their buyers are present, engage them and increase the chance that they will start a relationship with business.

Take a glance at the content marketing methods that agencies marketers are using in order to nurture their audience, 2019:

• Email campaigns are ranked as the most used content marketing method by surveyed agency marketers to nurture their audience at a rate of 77%.
• Educational content is ranked as the second most used content marketing method by agency marketers in order to nurture their leads at a rate of 74%.
• Clear calls-to-action for next steps comes at next as a content marketing method that used for nurturing audience by agency marketers at a rate of 63%.
• Storytelling that relates to the audience also listed as a content marketing nurturing method by surveyed agencies marketers at a rate of 60%.

A Graph Shows The Marketing Methods That Agencies Marketers Use in Order to Nurture Their Audience, 2019.