Free shipping Motivates the Online Shopping for (Undecided) B2S Shoppers in USA

Digital Marketing Statistics & Metrics

One-Fifth of USA B2S Shoppers Are Undecided About Their Purchasing Channel Choice, 2017 | Deloitte

Consumer Behavior | USA

The undecided B2S shoppers – the shoppers who didn’t decide to buy their back to school purchases in-store or online – are estimated with an average of one-fifth of all survey respondents. Here are some of their main characteristics:

  • 68% of them are more likely to purchase online retailers in case of offering a free shipping.
  • 52% prefer purchasing from retailers who offer an option to buy online and return to a store and 49% prefer loyalty programs.
  • 65% planned to shop at different points throughout the summer to take the advantage of deals.
  • More than half of them (52%) are Millennials.
One-Fifth of B2S Shoppers Are Undecided About Their Purchasing Channel Choice, 2017 | Deloitte

Graph Shows the main Characteristics of Undecided B2S Shoppers in the USA

Deloitte

Deloitte is one of the "Big Four" accounting organizations and the largest professional services network in the world by revenue and number of professionals. It's a multinational professional services network. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and their related entities. DTTL also referred to as “Deloitte Global” and each of its member firms are legally separate and independent entities. Deloitte's firms around the world help clients become leaders wherever they choose to compete.
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