The undecided B2S shoppers – the shoppers who didn’t decide to buy their back to school purchases in-store or online – are estimated with an average of one-fifth of all survey respondents. Here are some of their main characteristics:
- 68% of them are more likely to purchase online retailers in case of offering a free shipping.
- 52% prefer purchasing from retailers who offer an option to buy online and return to a store and 49% prefer loyalty programs.
- 65% planned to shop at different points throughout the summer to take the advantage of deals.
- More than half of them (52%) are Millennials.
Graph Shows the main Characteristics of Undecided B2S Shoppers in the USA