Digital Marketing Statistics & Metrics

Saving Time is The Main Driver for Belgian Internet Users to Purchase Products Online at a Rate of 44%, 2018 | Comeos

E-Commerce & Retail | Belgium

In terms of online communication, when customers see banner ads or online promotion, these advertisements may attract customers’ attention and stimulate their interesting particular products. Before they decide to purchase, they will need additional information to help them out. If they do not have enough information, they will search through online channels, e.g, online catalogs, websites, or search engines.

Take a glance at the 3 main drivers for purchasing online products in 2018:

  • Saving time is ranked as the main reason for purchasing products online at a rate of 44%.
  • Delivering product to door is ranked as the second main driver for online shoppers with a rate of 37%.
  • Finding products and services at lower prices comes at next as an online shopping driver with a rate of 36%.
The Main Reasons for Purchasing Online in Belgium, 2018.

A Graph Shows The Main Reasons for Purchasing Online in Belgium, 2018.


Food & Beverage

Operated in 18 sectors and included small and large businesses, restaurant chains and catering companies, Comeos represents Belgian trade and services. Comeos's members sell to companies or directly to the consumer, both in stores and online.Comeos represents the interests of trade and services, stimulates the dynamics of the sector and helps to incorporate social responsibilities at the sector level. During the Comeos Congress and the Comeos Happening, the latest trends in e-commerce are launched periodically to help understand the consumer behavior in Belgium.

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