Digital Marketing Statistics & Metrics

45% of Organizations Indicated That Content & Experience Management is One of Their Most Important Priorities, 2018 | Adobe & Econsultancy

Digital Marketing | USA

The top strategic priority for organizations in 2018 is content and experience management with a rate of 45% as one of their first three most important priorities, while 20% mentioned that content management is the main important area.

32% of respondents ranked analytics as their organization’s second priority, while only 8% mentioned analytics is their first priority, compared to Audience and data management that comes at the third place with a rate of 31%, with only 7% indicated that audience and data management is their organizations first priority.


The Top Strategic priorities For Organizations In, 2018

A Graph Shows the Priorities of Organizations In, 2018.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.

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