Google Analytics still the core tool used to measure the ROI – return on investments- in the digital health care sector although there was a decrease than 2015. It grabbed a rate of 77%, a -9% decreasing rate comparing to the previous year. While the HootSuite ranked at the next with a rate of 41%, …
The smartphone is considered as the most used device for news in the 4 countries analyzed in Latin Americ. The highest percentages were in Chile (74%), Mexico (70%), and Brazil (65%). While in the selected countries in Asia, TV is the main device for news, especially in South Korea with a rate of 46%. Online news …
More than 8 in 10 consumers (82%) indicated that their favorite retail brands which make it easy for them to find products that fit them while shopping in-store or online. Nearly 3 in 4 consumers (73%) said their favorite retailers who make their shopping tour seamless everywhere they interact with them. While 42% of consumers …
US smartphone users prefer online shopping than physical stores (in-store) because they dislike waiting in line (50%), dislike moving to the stores (34%), and online shopping allows them to check a lot of choices than in a store.
YouTube tops the social media platforms used by regular fast food eaters with a rate of 92%, followed by Facebook with a rate of 90%. Instagram & Facebook Messenger ranked the third with rates of 63% for both of them and finally Twitter (60%).
When Amazon merchants were asked about channels they sell on besides Amazon, 65% of them reported that they sell on eBay in addition to Amazon, while 39% indicated that they sell on their own website. These rates followed by few percentages for other e-commerce channels such as Shopify (16%) and Etsy (11%), etc.
Searching for online coupons (43%) and comparing prices via mobiles (41%) are the most shoppers’ activities in the United States in 2016. 39% of respondents cited that they’ve made a purchase due to a discount and another 39% have used a retailer’s app during the past 6 months before the survey.
On a scale measuring the best 5 social media platforms used for news in 2017, Facebook – as usual – ranks the top with a rate of 47%, followed by YouTube (22%), Twitter (10%), and then Instagram with only 6%. On the other hand, there are 23% of respondents reported that they use messaging apps …
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