Digital Marketing Statistics & Metrics

The majority of women in MENA are internet users. 86% of them are social media users also. Almost all of Kuwaiti women have an access to the internet and completely all of Kuwaiti & Emiratis women are using social media. KSA ranks the second of women accessing the internet (97%), followed by UAE (95%), Lebanon …

Beauty fans are internet users who have a strong interest in the beauty products and their age is between 16-64 years. The regular beauty users are defined as those who use each brand’s products weekly or more. 23% of beauty fans think that getting inspired & ideas are a very important reason for using the internet. 17% …

US smartphone users like shopping in physical stores (in-store) more than shopping online because they like to see, hold, and try on products before buying (67%), enjoy browsing in stores (51%) and like getting products immediately without waiting for delivery (45%).

Faster shipping is one of the main reasons makes Amazon shoppers become prime members. That’s why 60% of Amazon prime members reported that slower shipping affects badly on purchasing decisions and deters them from making a purchase. 41% of non-prime members also indicated that shipping speed is an important factor in their purchasing decisions. On …

As 86% of women in MENA use social media, 49% of them have interacted with their favorite brands on social media platforms. UAE women achieved the highest brand interaction with a rate of 79%, followed by Kuwait (72%), KSA (62%) and then Egypt (55%).

Beauty fans are internet users who have a strong interest in the beauty products and their age is between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more. TV ads, personal recommendation, and search engines are the top three discovery channels used by the beauty fans with a rate of …

When US smartphone users were asked about their shopping categories which have made done via phones 30 days before the survey, a rate of 70% went to apparel to be the most common category in 2016. Electronics ranked the next with a rate of 51%, followed by skincare & cosmetics (30%), and then groceries (28%).

Among all application categories, the “mobile video” traffic is expected to grow by nearly 50% annually through 2022 to estimate about 3 quarters of all mobile data traffic. Social networking is expected also to grow by 38% annually over the same period. Other application categories have annual growth rates ranging from 19% to 34%.