Top Discovery Channels Used by Beauty Fans, 2017 | GlobalWebIndex

Digital Marketing Statistics & Metrics

TV Ads, Recommendations & Search Engines Are the Top Discovery Channels Used by Beauty Fans, 2017 | GlobalWebIndex

Consumer Behavior | Global

Beauty fans are internet users who have a strong interest in the beauty products and their age is between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more.

TV ads, personal recommendation, and search engines are the top three discovery channels used by the beauty fans with a rate of 44%, 42%, 41% respectively. These percentages are followed by online ads (38%) and online comments & reviews (34%).


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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