Internet and Social Media Access for MENA Women in 2016

Digital Marketing Statistics & Metrics

69% of MENA Women Access the Internet, But 86% of Them Use Social Media, 2016 | Ipsos

Consumer Behavior |

The majority of women in MENA are internet users. 86% of them are social media users also. Almost all of Kuwaiti women have an access to the internet and completely all of Kuwaiti & Emiratis women are using social media.

KSA ranks the second of women accessing the internet (97%), followed by UAE (95%), Lebanon (84%) and then Jordan (80%). Morocco also ranks the third of women using social media (99%), followed by Iraq (96%), Lebanon (95%) and then KSA & Egypt at the same level (93%).

69% of Women in MENA Access the Internet & 86% of Them Use Social Media, 2016 Ipsos

Ipsos

Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.
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