More than half of the women in MENA (53%) are seeking information about products before buying them in order to compare between products and find best deals. Iran has the highest rate of informed women shoppers (66%), followed by UAE (58%), KSA (54%) and then Iraq (49%).
Nearly half of marketers in India (47%) depend mainly on analytics software to track their email campaigns. Another rate (23%) of Indian marketers calculate the ratio of users sign ups & registration rates via that campaign and 20% use open rates for the same purpose.
37% of Ad-blockers surveyed learned about the software from a friend, colleague, or family member. 28% learned about Ad-block software from the internet, news, or media. Only 10% of respondents learned about ad-blocking through searching for browser extensions. Worth mentioning that men learned about Ad-block software from the internet, news, while women learned about it …
The total new mobile subscriptions globally raised by 4% year-on-year which estimated 107 million in Q1 2017. The most of the net additions mobile subscriptions during the quarter were in India (+43 million), followed by China (+24 million), Indonesia (+10 million), Pakistan (+5 million) and Nigeria (+3 million).
The longest time duration is being spent on PC or laptop or tablet by the regular fast food eaters which estimated with 4 hrs per day. The mobile device ranked the next with 3 hrs and 18 mins spent time, followed by social media by 2 hrs & 41 mins and then broadcasting TV by 2 hrs & …
Social media posts affect positively on both Chinese and Americans shoppers when making any online purchase but Chinese are more influenced by these posts. Seeing an image or post of a product or service on social media also affects on online purchasing this product or service (50% for China vs. 25%for US).
Nearly 2 in 3 US teens make purchases online and more than half of them are making purchases on their phones. In terms of product categories US teens prefer to buy online, video games (38%), books (36%) and apparel (33%) ranked at the top of most common products they buy online.
In general, 55% of women in MENA are focusing on quality and brand name, while 45% are focusing on price or offers & promotions. Higher purchasing power in the Gulf countries sometimes lead women to focus more on the quality of product or service and the brand name more than anything else. So, in Gulf, 66% of Saudi women focus …
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