Social media nowadays has an essential role in making young Arabs people informed with the daily news. Facebook is the main daily news source for 35% of them, while 31% use other online news sources, and 30% use TV news channels.
Chinese shoppers exceed Americans in interacting online as 90% of online shoppers in China have left a comment or review online after making a purchase, compared to 69% in the US. Most of these reviews for both of shoppers are written on an online shopping site/app that carries many products and brands.
The majority of survey respondents assumed that they invest in 3 or more of the research methodologies. Usability testing ranks the top of methodology that companies invest in with a rate of 79%, followed by surveys with a rate of 65%, then interviews rank the third with a rate of 59%.
SMS is still the most widely used communications service in the US and the Facebook Messenger is the most popular app in the US with a rate of 61%. In terms of chat and instant messaging, Facebook Messenger also leads other apps with a rate of 54%, compared with 25% for Twitter. Skype also leads …
Most of the companies are planning to increase their budgets for some of the digital marketing channels or disciplines in 2017. The highest rate of companies (62%) planning to increase their coming budget on mobile marketing, because they know it is likely to yield tangible results. Personalization, email marketing, and social media marketing almost have …
American teens (13-17) represent 26% of the total US population. 71% of them spend more than 3 hours watching online videos. Half of them (52% & 51%) are almost equally divided between messaging apps and social networking, while 42% spent their time playing games.
Two-thirds of Internet users in Egypt, KSA & UAE were asked to think of brands of online or mobile video platforms for renting or downloading or streaming TV shows and movies were unable to think of any brand. The third which was able to cite a brand have mentioned that YouTube (73%), Shahid (65%) and Google …
A total of 48.5% of Amazon consumers use it “occasionally” or “frequently” to find out new products or brands, also 20.5% prefer to stick with familiar ones, while 31% of surveyed customers claimed they don’t shop on Amazon.
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