Digital Marketing Statistics & Metrics

Teens in US nowadays have more devices at their disposal than ever. The smartphone is the most used device among Americans aged 13- to 17-years-old. Laptop computer comes on the second level of preference with a rate of 69%, then gaming console, iPad and Tablet.

58% of marketers surveyed claimed that they are planning to increase their investments in email marketing in 2017. Paid advertising in Facebook Twitter, LinkedIn, etc. ranked the second with a rate of 50% of the total respondents who said they will increase the budget in 2017, followed by content marketing with a rate of 47%.

23.5% of Amazon shoppers always check other websites to compare prices before making any purchase. Another 30% reported they sometimes consult other websites before checking out on Amazon, and only 10.2% who are frequently comparing Amazon prices elsewhere.

The majority share of monthly purchases in China is now made online which estimated with 59% of total monthly purchases comparing to a rate of 42% in the US. In terms of the most preferred devices used in purchasing, laptops & desktops top the other devices in both US and China.

Most of US consumers are more likely to watch movies or TV content on mobile, with 58% who watch these contents on smartphones. Netflix -wide catalog of content- ranked at the top of most preferred platforms among US viewers, followed by Amazon Prime Video with only a rate of 14%, then the YouTube (9%).

The highest rate of respondents (23%) showed that their organizations spend more than $501K on video marketing in 2016, while 22% of respondents don’t know about the real amount. It worth to be mentioned that, 70% of marketers surveyed spent from 1% up to 10% of their marketing budget on digital video. This indicator based …

Ad blocking seems to be a phenomenon as in December 2016 there were over 600 million devices running ad-block software globally. In the US, 58% of ad-blocker users are males compared to 42% of females who have used the ad-blocker in the last month. The majority of them are aged between 25-34 years old.

Facebook revenue including advertising, payments and other fees totaled $8,032 in Q1 2017. USA and Canada achieved the highest revenue which estimated with $3,968, followed by Europe, Asia Pacific and other regions.