Digital Marketing Statistics & Metrics

59% of The China Monthly Purchases Are Made Online, Q4 2016 | iab

E-Commerce & Retail | China

The majority share of monthly purchases in China is now made online which estimated with 59% of total monthly purchases comparing to a rate of 42% in the US. In terms of the most preferred devices used in purchasing, laptops & desktops top the other devices in both US and China.


The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.
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