Digital Marketing Statistics & Metrics

The internet, social media and also TV ranked as the top 3 media that residents in UAE & KSA spend most of their time on during Ramadan. Social media and other internet web sites hold the most of that time, with 12 hours a week divided equally between them.

31% of marketers think that paid advertising – including print, outdoor and broadcast – is the most overrated marketing tactic. This is followed by Social media organic (13%), online paid advertising (11%), email marketing (10%), and PR/analyst relations (6%).

For smartphone users in the US, there are some preferred features for smartphone apps. Having a wide range of features and personalization options such as storing preferences of users are the top key features for preferred smartphone apps with rates 66% & 62% respectively. People don’t prefer storing their credit card/billing information on their apps and …

Smartphone owners using Truecaller in the MENA region have made or received more than 41.6 million calls to or from an e-commerce company from October 1st to December 31st, 2016. Most of these calls are being made to and from 4 main companies which are Souq (60%), Edfa3ly (16%), OLX (15%) & then Jumia (6%). …

The majority of departments using enterprise mobile apps assume that their department would spend more investment on enterprise mobile apps in the future compared to now. 56% of these departments will increase their investment within a year, while 66% will increase their investment within 3 years.

Among the 78 marketing thought leaders surveyed, the majority of them assume Youtube as the most used platform for digital video marketing followed by Facebook, while Snapchat ranks the last place in this measure.

Delivery shipping costs and other fees are the top barriers deterring shoppers from shopping cross-borders. In addition, there are some concerns about getting what consumers have paid for and also the slow product arrival. This data based on a survey was conducted across 32 global markets with approximately 28,000 consumers.

The majority of internet users in MENA region will increase their online activity on social networks during Ramadan 2017; most of them are under 21 years old. Reading religious articles holds the second place of Muslims online activities during Ramadan. On the other hand, online shopping during the holy month is ranked low with only …