In Finance and Insurance industry; LinkedIn has the biggest social media followers with an average of 11,982, while Instagram is the highest engaging social network with an average of 96.17 engagement ratio per post & per 1,000 followers.
Criteo analyzed over than 8 M transactions from 143 retail advertisers based in Indonesia, Malaysia, and Singapore across desktop, smartphones, and tablets. Mobile sales include sales on mobile websites and apps. The baseline used for pre-Ramadan comparisons period was April 2016. Cross-device insights were built by analyzing purchases on week 2 of Ramadan and looking …
71% of internet users in Egypt, KSA, and UAE use smartphones to stream online video content, followed by desktops or laptops (57%), then tablets (23%). TV screen is increasingly used to watch streamed content either through a smart TV application or via a connected device to the TV.
Focusing on lead quality over the lead quantity (77%) and improving conversion rates/campaign results (75%) are at the top organization’s demand generation priorities during 2017. Besides, improving the ability to measure and analyze marketing impact (67%) and increasing the lead generations (58%) are the following top organization’s demand generation priorities during 2017. This survey was …
Shopping pattern changes during Ramadan. Although shopping continues to happen throughout the day, it’s increasing dramatically at night. The shopping rate reaches its peak from 5 pm till 11 pm in both Ramadan and non-Ramadan.
Enterprise mobile apps are mobile applications specifically developed for large companies to support in increasing worker, performing tasks, connecting with customers & stakeholders, etc. 69% of company departments are using between 2 and 5 enterprise mobile apps, while 27% are using more than 6 apps and only 4% of companies use only one app.
Marketers are focusing on improving their SEO presence (61%), creating more blog content (53%) that can be found via distributing & amplifying content (47%). On the other hand, a few marketers are focusing on interactive (38%) & visual (31%) content creation, long-form/visual content creation (29%), the webinars (19%).
93% of shoppers in the US go online via PC or laptop, while 70% do so via mobile. But when it comes to mobile commerce, 75% of US shoppers buy using PC or laptop and only 34% purchase using a mobile device in past 12 months. China exceeds the US in mobile internet usage and …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
