West Africa is one of the world’s fastest-growing mobile regions. Its unique mobile subscribers totaled 172 million in 2016 and it’s expected to reach 220 million in 2020 with a rate of CAGR (6%) in the coming 4 years. On the other hand, SIM connections totaled 320 million in 2016 with a penetration rate hits …
The majority of marketers (70%) focus on converting leads into customers and 55% focus on growing traffic to their website. There’s also a strong focus on increasing revenue derived from existing customers with a rate of 45%. Another 39% of marketers focus on proving marketing ROI which has consistently been a challenge for marketers YOY.
Via 2,551 online survey respondents in the MENA region in February-March 2017, you can find that 33% of males tend to spend more than females during the holy month of Ramadan, while 21% only tend to spend as his usual, and 7% think that they will decrease their spends & spend less money. On the other …
By Looking at incoming vs. outgoing calls among the 3 main players in cab hailing services in MENA region – Uber, Careem & Allo – Uber had the highest call volume with 723,000 calls to its users (outbound), while 422,000 calls were made by users to the company (inbound); which totaled 1.14 million calls between Uber …
Household goods and furniture are the most expected purchases category to grow in the future. Furniture/home décor is more likely to younger age groups, while household goods and appliances are more likely to Baby Boomers. This research was largely based on an online survey of 18,430 consumers living in more than 50 countries. The respondents were between the …
Social networking leads the online activities that will behold an increase during Ramadan. WhatsApp and Facebook rank the same place at the top of most online platforms used during the holy month. In contrast, LinkedIn, MSN, Skype, and Pinterest are equally rank the lowest rates.
5.5% only of the US Marketers evaluate their ROI as extremely positive, while 33.7% think that their ROI is acceptable and 21.5% think that their ROI is not acceptable, besides 39.3% have no idea whether their marketing dollars are doing anything for them. These rates were observed from a survey consisted of 10 questions asked via …
Facebook remains the king of the social media landscape. WhatsAppers and Facebookers that post the best figures for usage frequency – 80% of these audiences use their platform at least daily. Usage frequency on WeChat is also striking – within China, 86% of WeChatters are accessing daily.
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