Men spent more online per transactions – $220 vs. $151 for women – on their most recent purchase. This can largely be attributed to the fact that the male consumers were more likely to buy items in higher priced categories such as luxury goods (55% of luxury transactions were by men) or electronics (72% of …
Most businesses are owning websites (71.2%) and social media accounts (67.8%) as marketing assets, while the minority of small business are using other marketing assets like digital ads (27.7%), offline ads (26.4%), landing pages (23.2%) and a blog (21.9%). 10% of the US marketers aren’t using any of the above marketing assets. These rates were observed from a survey directed …
Looking at the previous years, email still an essential component of marketers’ strategy. Those saying the email was either ‘important’ or ‘very important’ totaled with a rate of 95% in 2016. The highest figure recorded, with 63% saying the email was ‘very important’. Only 1% of marketers surveyed said email marketing was ‘unimportant’.
All marketers need to understand the brand followers behavior, the below indicator explains the brand followers behavior from 35 countries (China is excluded), there were 24,219 ‘Brand Followers’ among 56,767 adults aged 16-64. The study shows that the search engines are the most preferred tool by the brand followers to hear any news about the products or …
Most of the 78 marketing thought leaders – globally- surveyed reported that using both YouTube (96%) and Facebook (93%) are the most preferred platforms for video marketing. They also reported that they’ve reached over 85% of the total market through these two social video platforms.
Mobile revenue will overtake desktop and tablet revenue in the second half of 2017, just in time for the busiest shopping season of the year. There are 4 factors would make it more likely for consumers to shop via mobile: easier navigation, increased speed, one-click purchases, and enhanced security. Retailers who take advantage of these …
Online shoppers in the US have the ability to access their package information across multiple communication channels. 75% of them depend basically on email tracking numbers to get order updates and track their packages, 48% use email notifications and over a quarter of online shoppers utilize a mobile app.
A survey interviewed 34,000 online adults via mobile in 2016 & targetted 34 markets globally, identified that 81% of all internet users have uploaded, shared a photo, a video or posted a review online in 2016 with about 87% in the Middle East & Africa, and 75% in Europe. So, they might spend a lot …
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