Among those that have paid to subscribe to digital content, movies ranked at the top with a rate of 38%, followed by sports (34%), then TV series (25%). 24% of those who have subscribed to a content subscription have signed up for music, 20% for ebooks and 20% for mobile games, while 17% signed up …
59% of successful video marketers rely on video placement targeting. Placement targeting or using particular videos or channels on YouTube is the most effective way to target the right customers. Placement targeting is the most precise way to target the right customer, with the right message, at the right time on YouTube. This indicator based …
When smartphone users in the US were asked about the top motivating factors make them install an app or not when searching in app stores, the price ranked the top, followed by privacy. The volume of app usage, finding a description about it, the memory it’ll use, reviews and ratings are considered also as main …
Via 2,551 online survey respondents in the MENA region in February-March 2017, 54% of them tend to spend more money on food and beverages during Ramadan, while only a rate of 3% tends to travel during the holy month, also 5% will spend their money on entertainment.
57% of European online shoppers prefer to use online banking payment when making online purchases from a PC or laptop. 35% of European online shoppers also prefer cards and online banking when making online purchases from mobiles such as online banking apps. It worth to be mentioned that, Greece (47%), Netherlands (44%) and Norway (43%) …
The main theme to retailers’ customer experience priorities is optimizing the customer shopping experience with a rate of 55%, followed by increasing customer loyalty (50%), improving the mobile shopping experience (45%) and creating a seamless experience across all channels (42%).
“Pipeline influenced” was the top response for the first time as primary metric marketing departments were being measured on (32%), followed by MQLs/SALs (27%), total leads/inquiries (15%), accounts engaged (15%) while 1% only are measuring using the web traffic. These insights were conducted from December 2016 through early January 2017, and the report is based on responses from …
Sports, International TV series and latest Hollywood releases are the top 3 types of content that drive premium. Internet users in Egypt, KSA & UAE prefers to pay to watch them online than any other content. In addition, sports being driven by men predominantly, and women equally favoring international TV series & documentaries. And also …
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