Pipeline Influenced/Management Is the Most Used Metric for Marketers

Digital Marketing Statistics & Metrics

32% of Marketers Depend on “Pipeline Influenced” Metric, 2017 | Demand Gen

Digital Marketing |

“Pipeline influenced” was the top response for the first time as primary metric marketing departments were being measured on (32%), followed by MQLs/SALs (27%), total leads/inquiries (15%), accounts engaged (15%) while 1% only are measuring using the web traffic.

These insights were conducted from December 2016 through early January 2017, and the report is based on responses from 105 marketing executives from companies ranging in size from under $10 million in revenue (34%) to $1 billion plus (10%). The highest percentage of respondents (39%) were midmarket from organizations in the $100 million range. The respondents represent a range of different industries. The largest sector is software/technology (53%), followed by business services/consulting (19%).

Demand Gen Report

Launched in 2007, Demand Gen Report is a publication focusing exclusively on the strategies, tactics, and measurements that are key to generating demand. Demand Gen Report is a targeted online media publication spotlighting the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth.
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