Movies & Sports Are the Most Paid Digital Content for Subscription in KSA, UAE & Egypt, 2016 | Ipsos
Digital Marketing | Egypt
Among those that have paid to subscribe to digital content, movies ranked at the top with a rate of 38%, followed by sports (34%), then TV series (25%).
24% of those who have subscribed to a content subscription have signed up for music, 20% for ebooks and 20% for mobile games, while 17% signed up for kids content and only 10% signed up for newspaper or magazine.
Ipsos
Market Research
Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.
