Men spent more online per transactions – $220 vs. $151 for women – on their most recent purchase. This can largely be attributed to the fact that the male consumers were more likely to buy items in higher priced categories such as luxury goods (55% of luxury transactions were by men) or electronics (72% of electronics transactions were by men), while women were more likely to buy in lower-priced categories such as cosmetics or food.

This research was largely based on an online survey of 18,430 consumers living in more than 50 countries. The respondents were between the ages of 15 to 70 years, each having purchased at least one consumer product online in the past 12 months.