How Men and Women Spend Online? 2017 | KPMG

Digital Marketing Statistics & Metrics

Men Spend More Online Than Women, 2017 | KPMG

E-Commerce & Retail | Global

Men spent more online per transactions – $220 vs. $151 for women – on their most recent purchase. This can largely be attributed to the fact that the male consumers were more likely to buy items in higher priced categories such as luxury goods (55% of luxury transactions were by men) or electronics (72% of electronics transactions were by men), while women were more likely to buy in lower-priced categories such as cosmetics or food.

This research was largely based on an online survey of 18,430 consumers living in more than 50 countries. The respondents were between the ages of 15 to 70 years, each having purchased at least one consumer product online in the past 12 months.

KPMG

Founded in 1987, KPMG is a global network of professional firms providing three lines of services: financial audit, tax and advisory. KPMG has over 200,000 outstanding professionals working together to deliver value in 154 countries and territories.KPMG firms develop a rich understanding of clients' businesses and the insight, skills and resources required to address industry-specific issues and opportunities.
  • RELATED ARTICLE

    Subscribe for our newsletter!

    Fields marked with an * are required

    COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019