Search Engines Are the Most Preferred Source by Brands Followers

Digital Marketing Statistics & Metrics

Search Engines Are the Preferred Source for Brands Followers, 2017 | GlobalWebIndex

Digital Marketing |

All marketers need to understand the brand followers behavior, the below indicator explains the brand followers behavior from 35 countries (China is excluded), there were 24,219 ‘Brand Followers’ among 56,767 adults aged 16-64.

The study shows that the search engines are the most preferred tool by the brand followers to hear any news about the products or services they are following (49%), followed by the TV Ads (45%), recommendations (42%), online ads (39%), and the brand/product official websites (37%).


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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