Marketers use a variety of metrics to evaluate email campaigns & measure success. Counting the increase of subscribers number ranked the top of these metrics with a rate of 29%, followed by a rate of 21% goes to high-funnel engagement metrics. There is a rate of 23% of marketers don’t focus on any kind of …
In the US, there are 50% of apps users have paid to download an app. 45% of them pay for downloading an app if it contains the content they want. Another feature such as offering functionality unavailable on free alternatives & ad-free also good motivators to make people pay for downloading apps.
Depending on the mobile apps function and the target audience, certain features and capabilities will be more important than others. Globally, security holds the top features and functions departments look for in an enterprise mobile app with a rate of 48%, followed by integration with other business systems (41%), and ease of update and publish …
By analyzing the call volume of the e-commerce across some Arab countries surveyed & mentioned below, Egypt tops the call volume of the e-commerce in Q4 2016 with a rate of 84.53%. Jordan ranks far the next place with only a rate of 9.41%, followed by Iraq with just 3.84%. This data was aggregated anonymously from …
The top potential drivers for cross-border purchasing, among all online shoppers surveyed, offering free shipping (46%) would make shoppers more likely to buy from a website in another country, followed by security (44%) and finding items that are hard to find locally (40%). Data were driven from 28,000 consumers across 32 global markets.
Credit cards come at the top of payment methods used to pay for online content with a rate of 29% of internet users in Egypt, KSA & UAE who paid once for online content. This method is followed by nearly a third (32%) are using payment options from the operator channel. It worth to be …
In terms of digital video marketing, marketers rely basically on keywords (73%), interests (67%) and geographic/demographic (64%) features as their top used targeting tactics on YouTube. Data were driven from 78 marketing thought leaders from start-ups to Fortune 500.
70% of Chinese online shoppers have made a digital purchase process at least weekly; 24% of them have made so daily. When these proportions compared with the US digital shopping frequency, the US lagged behind China as the rate of online purchase totaled 43% (28% weekly & 15% daily).
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