Counting Subscribers Is the Primary Metric to Evaluate Email Campaigns, 2017 | Smart Insights, GetResponse & JBH
Digital Marketing | Global
Marketers use a variety of metrics to evaluate email campaigns & measure success. Counting the increase of subscribers number ranked the top of these metrics with a rate of 29%, followed by a rate of 21% goes to high-funnel engagement metrics. There is a rate of 23% of marketers don’t focus on any kind of metrics.
GetResponse
GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation. With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.
