Digital Marketing Statistics & Metrics

Counting Subscribers Is the Primary Metric to Evaluate Email Campaigns, 2017 | Smart Insights, GetResponse & JBH

Digital Marketing | Global

Marketers use a variety of metrics to evaluate email campaigns & measure success. Counting the increase of subscribers number ranked the top of these metrics with a rate of 29%, followed by a rate of 21% goes to high-funnel engagement metrics. There is a rate of 23% of marketers don’t focus on any kind of metrics.

Counting Subscribers Is the Primary Metric to Evaluate Email Campaigns, 2017 | Smart Insights, GetResponse & JBH 1 | Digital Marketing Community

GetResponse

GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation. With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.
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