Half of Apps Users in US Have Never Paid to Download an App, 2016

Digital Marketing Statistics & Metrics

Half of Apps Users in US Have Never Paid to Download an App, 2016 | Think With Google

E-Commerce & Retail | USA

In the US, there are 50% of apps users have paid to download an app. 45% of them pay for downloading an app if it contains the content they want. Another feature such as offering functionality unavailable on free alternatives & ad-free also good motivators to make people pay for downloading apps.

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