China Online Shopping | Frequency of Digital Purchases Made Daily & Weekly

Digital Marketing Statistics & Metrics

China Exceeds the US in Frequency of Digital Purchases Made Daily and Weekly, 2016 | iab

E-Commerce & Retail | China

70% of Chinese online shoppers have made a digital purchase process at least weekly; 24% of them have made so daily. When these proportions compared with the US digital shopping frequency, the US lagged behind China as the rate of online purchase totaled 43% (28% weekly & 15% daily).


The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.

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